Saturday, 27 June 2015

Facebook Launches 'Celebrate Pride' Tool Which Puts A Rainbow Filter Over Profile Pictures

Mark Zuckerberg's Celebrate Pride Photo / Photo Credit: Mark Zuckerberg
Mark Zuckerberg’s Celebrate Pride Photo / Photo Credit: Mark Zuckerberg
Facebook has launched a tool that lets users show their support of marriage equality. Facebook’s “Celebrate Pride” tool was announced by co-founder and chief executive Mark Zuckerberg. The tool was launched shortly after the U.S. Supreme Court ruled that same-sex marriage is now considered a fundamentalconstitutional right guaranteed under the 14th Amendment.
By visiting the “Celebrate Pride” tool on Facebook, you will see a preview of your profile picture with a rainbow filter. If you click “use as profile picture,” then your existing profile photo will be uploaded with the rainbow filter that is similar to Zuckerberg’s photo above.
“I’m so happy for all of my friends and everyone in our community who can finally celebrate their love and be recognized as equal couples under the law,”said Zuckerberg in a Facebook post. “We still have much more to do to achieve full equality for everyone in our community, but we are moving in the right direction.”
Facebook is not the only technology company that showed its support for marriage equality. Apple has been supporting benefits that covers same sex partners since 1993. Google, Amazon and Microsoft also filed friend of the court papers in a U.S. Supreme Court case involving the Defense of Marriage Act, according to CNET. Those companies insisted that the lack of federal recognition of same sex marriages negatively affects company morale and makes tax benefits complicated. Here is a tweet that Apple CEO Tim Cook wrote following the Supreme Court ruling:
And here are some tweets that several technology companies wrote in response to the Supreme Court ruling:

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